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Our Usability Test Methods Our Services Examples

Methodology and technology

We combine well known and accepted usability test methods with state-of-the-art technology, for our independant and business driven usability test

* Think-aloud-test combined with solotest
* Eye tracking
* Video reporting (test and interviews)
* Post-interview on the user experience

Test can be observed live through one-way mirror. In the observation room, the users screen with the respondents eye focus-point is displayed.

Eye Tracking

We use state-of-the-art eye tracking equipment and software.

The equipment is build around an eyetracker and proprietary software:
* 17 inch flatscreen to display visual stimulus
* Infrared light beam into respondents face (invisible / not harmful)
* Reflections from both eyes
* Software calculates eye fixation 50 times pr. second
* 5 millimeters accuracy
* Non-obtrusive technology (the respondent does not wear a helmet with the old fashion eye tracking gear, and has not any kind of skin response equipment attached to the body)
* 4 different software programs for analysis of the data

The tests

* 5 - 25 respondents, depending on the research objectives
* Pre test interview
* 30 - 90 minutes of task-solving
* Post test interview with rating.

World Wide Lab

Our setup is build to be mobile, so that we can meet the consumers where they are:
* In a test lab like our own (one way mirror, etc.) or at the local mall, and
* In Stockholm, Chicago, Rio de Janeiro, Singapore, Johannesberg, London or Copenhagen (or any other place on the Earth).
All we need is electrical power and a quiet room without to much light.