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Our Usability Test

Knowledge of how the users meet and uses the website, how they interact with it, is the foundation for optimizing it to better meet the communication and business objectives.

Traditional usability test, enriched by eye tracking, uncovers the users behavior and experience, and reveals the barriers for optimal use, i.e. finding and purchasing the right product.

Our research is always followed by specific operational advise for improvements of the website.

Our work has often lead to improvement of e-business solutions conversion rates by 10 – 30 %, and in some cases up to 260 %!

In other words: Usability is for the benefit of the users, but our projects are only motivated by assuring/optimizing online Return on Investment (ROI).

Why choose Black Box?

Our competitive advantages in the usability marketplace:

* We use eye tracking as standard in all usability testing.
It provides a much better understanding of the customers online behavior and communication consumption, and thereby better knowledge for online business/marketing optimization

* Eye tracking makes solo test possible (in between interview, the user solves tasks without having to think aloud – we follow the users eye movements from behind one-way mirror). This methodology is strong, as constant thinking aloud starts unnatural cognitive processes. In other words, we provide a new method that brings the test closer to reality (compared to the think-aloud-test)

* Video reporting as standard in all usability testing. Provides a much better knowledge sharing in the website owners organization, and thereby a cross organizational common vision for the future development of the website

* 8 years+ of experience in usability/user experience research